New Opportunities and Strategies
The retail world has undergone dramatic change. In many segments, brick and mortar outlets are pitted against on-line retailers in an all-out price war – and the former are beginning to show cracks in their walls. Yet the web is also a source of fresh opportunities for traditional retailers. Those who manage to strategically combine on and off-line commerce can tap virtually unlimited sales potential. A perfectly synchronized multichannel approach will strengthen customer loyalty, increase sales, and open new possibilities for promotions as well as freshen up your brand image.
More and more retailers are using the web to increase sales both on main street as well as on-line. What they’re doing is adapting to changing consumer behavior: consumers get information on what they want to buy from the web, even switching between several different sales platforms in the process, to ultimately buy where the price is right and the process is easiest. Consumers are also increasingly using smartphones or tablets, and their purchasing decisions are increasingly being influenced by social networks, like Facebook.
The web is opening up a whole new set of strategic options for traditional retailers. The opportunities are real for winning back lost terrain with a multichannel sales strategy, differentiating your business from competitors, intensifying your customer relationships or increasing customer satisfaction through improvements in your service offering.
As a first step you will receive a fine-tuned concept proposal for a tailored multichannel presence. We will then propose proven tools for integrating the brick & mortar retail component and other suppliers. All of this can be combined with arvato’s global service portfolio, which means that we will be able in a position to visualize your entire eCommerce value chain – something no other IT provider can do. In other words: end-to-end fulfillment from one source – tomorrow’s retail strategy today, from A to Z.
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IT-backbone and e-commerce business with a fluid multichannel retail concept
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